I was watching this ad on TV, "Atithi devo bhav". What occured to my mind was how the public would be reacting to such moral science ads or talks .
"Atithi ke liye hi sab khulla rakha hai jaise".
" Jaise sirf ussi se humari dukaan chal rahi hai".
"aur woh jo humme do sau saal loot kar gaye hai, mehmaan bann kar aaye them uska kuch nahin".
what not would public think.
Often such moral science teaching produce a negative reaction and lead more in the negativity than how much existed before. We tend to respond negative to positive thoughts.
Intimacy is something, about which although there exist a public knowledge but it still requires some privacy. One can imagin what example i would count in that. (i.e, everyone knows what one does his/her spouse; that's Intimacy. What all one actually does with the doors locked, as in toilet or bedroom is Privacy; and what one hides from others for some kinds of gains or advanctage is Secrecy).
Secrecy is something which is not known to the public, athough it may or may-not be necessary to be a public knowledge.
'Atithi devo bhav' was more of an 'Intimate' public knowledge until some untowards happened. Breach of intimacy through making of this Ad may be leading to negative reactions from the public, perhaps.
